“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.
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In this article Stephan Spencer, Founder and President of Netconcepts, reviews a website of a seasonal company offering tips to increase rankings and online marketing for organic search. Stephan writes, “Competing for organic search visibility during the holiday shopping season requires a ramp-up in online marketing — namely, link building and link baiting — many months in advance. It should start now, in fact.”
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Ward’s appears to have done some search engine optimization (SEO), and it was a good start, but I discovered costly mistakes and much opportunity yet untapped. Currently its site is not present in the first five pages of Google for key terms such as “lab equipment” and “lab supplies” or for category names such as “microscopes” and “chemicals.”
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New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card - the fair trade supporting merchant “Two Hands Worldshop.”
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This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested Jegs.com’s search capabilities.
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This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.
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“Netconcepts is one of the best SEO shops in the world. We hired them after an extensive search and have been very impressed with their capabilities, professionalism and work deliverables. I would highly recommend Netconcepts!”
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“From courtesy on the phone and by email, to the hard facts, research, and top-notch skills on SEO needed to help our business grow, Netconcepts has it down pat like none other.”
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“Stephan had all of the other agency folks nodding their heads like bobble-head dolls as they furiously took notes while he was speaking!”
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